Our values

Sustainability & Ethics

Reducing our environmental impact is at the heart of our mission. Since the beginning, the quality, well-being and dissemination of the values and visions of the APM brand have been a priority. Our motto is: "Enjoy today while respecting tomorrow". A state of mind that has been decisive for our success.

Everything that makes up our reality, our environment, our life, is in fact only the result of our actions. Enjoy today while respecting tomorrow!

— Philippe Prette, CEO

Electricity

We are working to reduce emissions from our production sites as well as from our stores around the world. We limit our electricity consumption through automatic timers in our facilities, shops and offices. We ensure the optimization of production resources to reduce energy waste.

Carbon footprint

Code of conduct

We work exclusively with suppliers and partners who have signed a code of conduct involving respect for the environment, health and safety measures, and who adhere to the Green Commitments and the GHG Protocol. By striving to apply our environmental philosophy in all aspects of our brand, we can work together to reduce our carbon footprint and waste of resources.

FEATURED IN

Recycling

Wonderland program

APM believes in the eternal life of jewellery. With the Wonderland program, we see beyond the ephemeral beauty of jewellery. Our motto is: "enjoy today while respecting tomorrow". A mindset that has been key to our brand and that we want to implement more actively in the future.

QUALITY JEWELRY

Our jewels are carefully handcrafted by our experienced teams, using the finest materials.