
Our values
Sustainability & Ethics
Reducing our environmental impact is at the heart of our mission. Since the beginning, the quality, well-being and dissemination of the values and visions of the APM brand have been a priority. Our motto is: "Enjoy today while respecting tomorrow". A state of mind that has been decisive for our success.
Everything that makes up our reality, our environment, our life, is in fact only the result of our actions. Enjoy today while respecting tomorrow!


Electricity
We are working to reduce emissions from our production sites as well as from our stores around the world. We limit our electricity consumption through automatic timers in our facilities, shops and offices. We ensure the optimization of production resources to reduce energy waste.
Water
Let’s keep our water clean and our blue planet! Water is one of the most valuable resources, we have to use it accordingly. We are sustainably equipping our production sites: we save a ton of condensation per day by simply recycling water from air conditioning units and we collect rainwater for use as a resource.
FEATURED IN



but not only
Recycling
Wonderland program
APM believes in the eternal life of jewellery. With the Wonderland program, we see beyond the ephemeral beauty of jewellery. Our motto is: "enjoy today while respecting tomorrow". A mindset that has been key to our brand and that we want to implement more actively in the future.