We are

“Chic, Fashion, and Smile”

Briefly

APM jewelry is chic. APM is Monaco, synonymous with elegance, savoir-vivre, and luxury living. APM jewelry is fashion-forward. APM is street style, catwalks, trends, art. APM is smiling in the South of France. A lifestyle represented by a positive attitude, a sense of welcoming, simplicity, and kindness.

We are “chic, fashion, and smile”- it’s in our creation, production, communication, distribution, and the relationship we have with our internal teams and the APM lovers around the world.

Origins.

It started with a female founder and her son in Monaco, Monte-Carlo, 1982. Ariane and Philippe Prette were key manufacturers in gold, diamonds, and other precious stones for acclaimed jewelers around the world.
We have always drawn inspiration from the way of life in the South of France. A lifestyle represented by a positive attitude, a sense of welcome, simplicity and kindness.

— Kika & Philippe Prette, Creative director & CEO

Our History

The beginning

Ariane and Philippe Prette were key manufacturers in gold, diamonds, and other precious stones for acclaimed jewelers around the world

Craftsmanship

Over 3 decades of heritage and experience in manufacturing are at the heart of APM Monaco which means we can align our craftsmanship with that of fine jewelry making.

We hand-craft our high-end silver jewelry in our own production sites.

We create about 7000 jewels every day, with 1 million stones set daily.

The pure sterling silver 925 we use is also mostly from recycled sources.

Campaigns and Collections.

Our campaigns, shot in Monaco, showcase parts of our identity, which is influenced by the beauty and lifestyle of the Côte d’Azur: elegance, style, simplicity, and pleasure.

Croisette

Mix and match timeless designs to wear everyday for a casual chic look.

Divine

Iconic designs: météorites, marine chains, and minimal pavé with a fresh and slick flair.

Eclat

No rules, chunky, asymmetrical, statement fashion jewelry wearable on a day to night basis.

FEATURED IN

Sustainability & Ethics

Since the start, quality, wellbeing, and spreading APM brand values and visions has been a priority for us. In addition, in recent years, we have taken up the challenge of reducing our environmental impact.

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QUALITY JEWELRY

Our jewels are carefully handcrafted by our experienced teams, using the finest materials.